What generative AI means for business

Get executive guidance on understanding GenAI trends and technologies, piloting GenAI initiatives, and identifying what lies ahead. Or scroll down to access GenAI insights for specific functional leaders.

Focus on GenAI initiatives that are both feasible and valuable

In a Gartner survey conducted in early 2024, 40% of respondents said GenAI has been implemented in more than three business units.Customer service and marketing are the top business functions utilizing GenAI.

Download this GenAI strategy workbook to ensure productive discussions about GenAI in your function and business, and to help you question and validate:

• Why are you pursuing AI, and in particular generative AI
• What value will it bring?
• How will you get that value
• What use cases to pursue

Download your copy by filling out the form. This workbook is also available in French , German , Portuguese and Spanish .

Explore the GenAI landscape to fuel your pilots for greater success in the future

Understand the GenAI landscape and where this technology will maximize business impact.

• Trends and hype around GenAI
• How to pilot GenAI
• GenAI technologies

Trends in GenAI can help you choose your solutions

Generative AI can learn from existing artifacts to generate new, realistic artifacts (at scale) that reflect the characteristics of the training data but do not replicate them. It can create a variety of new content such as images, video, music, speech, text, program code, and product design.To identify GenAI opportunities, experienced organizations create ongoing AI self-service and literacy programs to raise awareness, expand knowledge, and build a dynamic, iterative process to methodically gather ideas and use cases.

Targeted multidisciplinary teams then use frameworks (e.g., Gartner AI Opportunity Radar ) to test and compare ideas based on business value and feasibility.

Business units and functions are increasingly using GenAI

Gartner's January 2024 survey confirms that interest in GenAI remains high:

• Nearly two-thirds of organizations use GenAI across multiple business units.
  • That's a 19 percentage point increase from September 2023.
• Forty percent of respondents said their organizations have implemented GenAI in more than three business units.